Home Kent News Davina McCall hits back after Mail on Sunday menopause story

Davina McCall hits back after Mail on Sunday menopause story

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Original article from Kent Live

Davina McCall has hit back at claims she is trying to "monetise the menopause" with her new book.

The Tunbridge Wells TV presenter took to social media to deny accusations she is profiting off the menopause, after she applied to trademark the word "menopausing" to use in her new book, which is set to be released next May.

The Mail on Sunday accused Davina of turning the menopause into a brand and suggested she may use the trademark to sell lotions, scented candles, nutritional supplements, books and kitchenware.

Read more: Davina McCall makes summer holiday 'carnage' confession in brutally honest Instagram post

In a video posted on Instagram, Davina said: "I have trademarked it to protect my book which is coming out next year to help women, using lots of menopause experts and I've used a website to get your stories to put in the book.

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"I am not making products, I would never try and make money out of women when they're at their most vulnerable.

"All I want to do is support women and I am fuming with the Mail to even imply that I would do something like make kitchen gadgets with the word 'menopausing' on it."

According to the Mail on Sunday, as well as trademarking the word for her book, Davina has also applied for the Intellectual Property Office for the rights to use it on goods.

Whilst the TV host denied she will be producing any goods, she admitted to giving Instagram clothing site Crudely Drawn Store permission to use the word on their products.

Crudely Drawn Store is an independent store with 12.9k followers, which uses vegan inks and recycled materials.

Davina posted a similar video denying the accusations to her 2.7 million Twitter followers.

The mother-of-three added: "It's a word I've made up and I don't want anybody else to nick it because I wanted to safeguard it for my book.

"I'm not making anything to try and make money out of anybody.

"I am so angry about it – I just wanted to put the record straight."

Other celebrities showed support for Davina in the comments on her Instagram post.

Comedian Keith Lemon commented: "Tell 'em Davina!"

Whilst TV presenter Gabby Logan said: "Don't even for one second let this DM nonsense enter your beautiful spirit and dampen your genuine passion to spread positivity and knowledge."

DJ Sara Cox also showed her supported by commenting: "Babe. Just keep on keeping on. We need you to."

The Long Lost family host revealed last month that she had teamed up with GP, Dr Louise Newson, to write the book.

This follows on from the success of the Channel 4 documentary Sex, Myths and The Menopause, which the pair presented together back in May.

Women have been encouraged to share their experiences of the menopause via Davina's website to help with her research.

The 53-year-old star has been open on social media about her own experiences of the menopause in an effort to destigmatise it, including undergoing hormone replacement therapy.

She has previously insisted that her upcoming book is "more than just a book, it's a movement."

Original Article