Original article from Kent Live
The Dover Express Facebook page is to change to MyDover as KentLive continues to increase its coverage in the county.
Mini-site MyDover will see a dedicated reporter focus on local issues in the town.
The news comes as Reach continues to expand not only the region but the entire country.
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KentLive parent company Reach plans to have a local news brand in every county in England and Wales by the end of 2021.
As part of the latest expansion of the Live network – which will create more than 50 jobs – the company will also launch NorfolkLive, SuffolkLive, and OxfordshireLive.
David Bartlett, audience and content director for the South East, said: “I’m delighted we are launching into new areas across the East and South East of England.
“We have successfully launched a number of new titles across the South recently, and are very good at responding to what our readers expect and want. We really are looking forward to building strong relationships with our readers in these new areas.”
The decision follows a period of rapid growth for Reach’s online regional brands.
Comscore data released in March shows that 72 per cent of UK adults get local news from Reach, up from 67 per cent a year ago, with 88 per cent of adults who consume local news in the UK spending time on Reach’s Live network of sites.
Lloyd Embley, Reach editor-in-chief, added: “Over the past 18 months, we’ve significantly ramped up the number of new sites we’ve launched as part of our Live network, many in areas where we don't have established print titles.
“Thanks to our transformation of editorial operations last year and underpinned by our customer value strategy which ensures we build deeper relationships with our readers, we have created a sustainable model for digital-only local journalism.
“The reaction to 2020’s launches from new readers has been overwhelmingly positive, giving us the confidence to complete the whole map of England and Wales by the end of this year.
“This is incredibly exciting and further strengthens our position as the leading news publisher in the UK with an unparallelled ability to engage audiences through both our national and regional journalism.”
You can find the Facebook page here.